Head of SEO & Growth at Campeon Gaming, international conference speaker, university lecturer and awards judge. I've spent two decades in search, and I love sharing what I learn on stage and in the classroom.
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From visual storytelling to leading SEO & growth for one of iGaming's fastest-moving brands.
I started out as a multifaceted digital creative with a strong technical background across websites, design, marketing and analytics. For more than twenty years I've helped brands get the most out of their presence in search.
Today I'm Head of SEO & Growth at Campeon Gaming, leading strategy across some of the most competitive markets on the web. Alongside that, I'm a visiting lecturer at the Athens University of Economics and Business (AUEB), teaching SEO and marketing analytics.
I speak regularly at the industry's biggest conferences and sit on the judging panels for some of its most respected awards. This site is where I collect it all: the talks, the recognition, and the ideas I share on stage.
“SEO that focuses on conversions, not just traffic and visibility. That's been my method for two decades.”
I speak about SEO, AI and iGaming growth at some of the biggest search and gaming conferences on the calendar.
A look at some of the rooms I've had the privilege of speaking in.
Audiences leave with practical, battle-tested frameworks they can use on Monday morning, drawn from leading SEO & growth every day, not from theory.
A clear-eyed look at how AI is reshaping search, and exactly what SEO teams should be doing about it right now.
Hard-won lessons from leading organic growth in one of the most competitive, fastest-moving niches on the web.
Turning search data into decisions that move the business. The same craft I teach at AUEB.
How to structure, train and scale an in-house SEO function that keeps delivering, quarter after quarter.
Two decades in, I've spoken on the world's biggest search stages, and judged 10+ international awards, from The Drum to the Global Search and SiGMA Awards.
Awards judge: The Drum Awards · Global Search Awards · SiGMA Awards · iGB Affiliate Leaders.
Colleagues, students and clients, in their own words.
Speaking invitation, podcast, collaboration, or just to say hello. Drop me a line and I'll get back to you.
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